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Developing an exciting and fresh fashion label is a task that Jessie White has undertaken with the creation of Shakuhachi. Her dynamic label rose from a love of art and fashion along with the desire to create something original and unique. After being formally trained Jessie White uses her knowledge of fashion to produce vintage inspired and somewhat geometric garments that speak of fun and distinctive flair. Her curious nature works as an advantage when developing her collections, as she tends to experiment with pattern, colour and style in a way that translates well.

The Shakuhachi label is highly creative and has matured through the use of tailoring, detailing and dynamic prints, which all work together to create a beautiful look. Shakuhachi focuses on femininity without compromising on functionality and wearability. It is this style that is beloved by its followers who include the Veronicas. The new collection is fresh, youthful and fun but at the same time maintains a polished aesthetic that is continuing to develop with each collection. Shakuhachi can be found through a variety of stores such as New Zealand, Asia, USA and the UK.