Buy Sass and Bide Clothing Online

Local designers Heidi Middleton and Sarah-Jane Clark of Sass and Bide are a hit within Australia Producing vintage inspired creations with a modern edge. Their popularity as one of Australia’s top fashion brands stemmed from a love of colour and textures.

Their latest collection entitled “Rainbows for Kate” is “a celebration of life, love, hope and happiness” Yet it isn’t all smiles with critics labeling the new collection launched in US Fashion week as a let down. One critic’s reaction explained how the show was too reliant on featherhead accessories rather than the clothing range. This reaction is not isolated to the critics as it seems consumers are voting with their dollar causing Sass and Bide massive losses in the US, stating that the same styles are reused and costing more each year. Critics stated that there was a familiar and tame vibe from the brand which had one of the most anticipated launches into the US Market.

This is counted of course by the Australian market which has responded more optimally to the new range, stocked in David Jones, the exclusive and well established brand is flourishing. There seems to be a stronger reaction for Australians to support Sass and Bide as the Australian market get behind them.