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The fashion label Runaway Lovers is a testament to escapism, with the designers Merinda Jackson and Emma Simpson exploring the notion of an ideal weekend. Their friendship has stood the test of time and has in fact made them closer friends. They state that the most remarkable part of their friendship and business partnership is this closeness that leads them to continually design together with ease. Runaway Lovers is a beautifully free spirited label that encapsulates quiet confidence and the ability to be confident without having to change ones self. It is this ideal world that the girls hope to achieve with the Australian label. Like other Australian fashion labels there is an honesty that is fitting with the Aussie way of life. With the focus of freedom and adventurous spirit the label hopes to stride confidently into the market. Using materials such as cotton contain a certain level of natural flare, which is totally unpretentious and unique. Runaway Lovers hopes to gain attention in an overseas market that aspires to the Australian way of life. With this goal in mind the label is sure to attract future attention. |
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