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The high fashion and luxury accessory label Prada is one of the most renowned Italian and worldwide brands available. Form runway collections that dazzle audiences to the consumer goods that have a distinctive style, which is idealised, as a status symbol, Prada, is a highly influential brand. The level of quality and opulence conveyed in its luxury product range is one of the reasons for its extensive success. Started 1913 in Milan Prada has a proud history that is shaped by its main designer Miuccia Prada who in 1978 transformed the label into what we see today. In direct competition with other luxury brands Prada's design strategy is to use influential figures such as Cameron Diaz and Uma Thurman to capture the red carpet glamour of its amazing designs. Despite the longstanding history with classic design Prada is considered a contemporary brand, which illustrates high levels of innovation to produce its statement pieces. While the goods are still handmade with care and attention, the design process is dreamlike, unpredictable and highly original, bringing in a contemporary flair to design. Prada has expanded to cover areas that would seemingly be out of reach, such at the mobile phone market. The release of the Prada phone marked the beginning of a new era for the infamous Italian fashion label. |
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