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The Australian label Mimco is a testament to what you can achieve with passion and a goal. The creator of the Australian brand started the company with only $5000 and has grown the business into a huge force in the luxury accessory label that sold for over $45 million last year. Now Mimco is expanding to try and gain a piece of the shoe market, which is dominated by a few traders. Their new collection, in stores soon will feature a range of cool loafers and gladiator heels that are sure to make a splash in the fashion market. This new collection will coincide with a range of sexy and confident handbags that aim to make you feel like a million dollars. The design philosophy of Mimco is to provide fashionable products to the people so that they can express themselves as individuals. Mimco fails to establish a target market, perhaps on purpose, as the pieces are somewhat ageless and classically beautiful. Despite this there is a slight focus towards a fashion conscious trend orientated market that corresponds well with the youthful urban consumer. The brand does focus on style and trends but keeps a vintage with a modern twist. The success story of Mimco is a testament to self-belief, persistent and unique personal style. |
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