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Kookai, began in 1983, founded by Jean-Lou Tepper, Jacques Nataf and Philippe de Hesdin on the belief that young women deserve the right to fashionable yet affordable clothing. The French background of the label continues to influence the styling and aesthetical choice of the brand, following from popular French culture and fashion. Kookai is a brand based on the concept of variety and quality, their range of plains include a rainbow of colours from the palest to the most chromatic, offering its fashion conscious shoppers the ultimate in choice. The concept behind the brand is individuality, in the fact that there are no dominating trends, each piece can stand out or be layered to create a new look. This philosophy has generated recent interest from Maurice and Michael
Bennett, owners of the Oasis brand, who plan to join with Kookai to produce a
high fashion chain catering for taller women, under the existing name of Long
Tall Sally. This new venture will be sure to raise eyebrows and further
publicity for the brand. Kookai is an expanding brand which trades globally
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