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A label that confidently says class, sophistication and lifestyle Ginger and Smart has a certain appeal, which identifies itself as a niche brand. Owned and run by two sisters with red hair, the label has its roots in England and Australia. Alexandra and Genevieve Smart began their iconic label in the hope to make it in the big time and to score a spot in Fashion Week. Ginger and Smart has come a long way since its launch in 2002, it is now considered one of Australia's premium fashion brands. Most recognized for their range of scarfs, luxury accessories and handbags the team's step into the highly competitive fashion market was highly successful. From designing for Lisa Ho the brand now has their own signature style that is sexy beautiful and highly luxurious. Their leap into the Australian fashion market made a big splash for a fairly new label. Their success is at an all time high, which makes you wonder what is next for the dynamic duo. They have over 100 boutique shops all over Australia and ship to a variety of countries that include France. |
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