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Bardot began in 1996 and was created by designer Carol Skoufis. The muse of the brand is obvious, the sexy, sophisticated and fashionable Brigitte Bardot. Many of the pieces focus on a younger market which loves bright colours and sequined dresses, the ultimate fashion brand for a party girl. The brand focuses on different trends in design and modifies this to the original philosophy of glamour and femininity. From humble beginning the company is growing steadily and occupies store across the country. Furthermore the collection is diversifying, launching a new brand in 2003 ‘Bardot Girl’ which aims at a slightly younger market of eight to fourteen. This recent phenomenon of fashion becoming ageless is something the Bardot has picked up on and believes that girls are participating in fashionable trends earlier. Furthermore the launch of ‘Bardot Baby’ continues this trend and looks to mothers who want to adorn their children with a fashionable and cute clothes. All ranges are age appropriate and have been received with a lot of popularity. In 2008 they are continuing to expand and provide a young fashion conscious with inspired apparel. |
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